In Indian market Any Body Can
Dominate (ABCD) that may be Domestic or MNC. India is a fully diversified
country. It is combination of various religion and status. So, to exist in
Indian market four important elements requires namely,
A= Astrology
B= Bollywood
C= Cricket
D= Discount
A= Astrology:
Most of the Indians are traditional. They
believe more in astrology rather than facts. In India a new born baby’s future
also starts with astrologer’s hand by making horoscope. Students go to
astrologer weather they will pass or not in the exam, at the time of job and
even for marriage also people believe in
marriage.
B= Bollywood: Most of the Indians understand Hindi. Even
some people don’t understand Hindi, they are crazy about Bollywood and
Bollywood stars. India generates most revenue out of this Bollywood industry
only.
C=cricket: Though hockey is our international sport, compare
to that cricket has more popular in India. For cricket students don’t read for
exam, people don’t go for job. People batting cores for cricket match for
uncertain future also. If they lost once, again they bat. It shows the
craziness about cricket in India.
D=Discount: We all know about this. If we have decided to
buy of Rs 500 and suddenly one offer came to market that get 40% discount on
branded shirt and which price will be around Rs 700 after discount. Though they
have decided budget Rs 500 earlier but after see the discount they are ready to
pay more on another shirt.
Good one!
ReplyDeleteGood Job..........good try...........
ReplyDeleteu had written about the people thinking(emotional)
You have to reach more in depth of INDIAN market as it is just a surface level...........
u wanna research about it then contact me..........
gud one
ReplyDeleteGood job rakesh..firstly congrates for the intial step..
ReplyDeleteEven i felt the same as ashish it is on the surface..waiting for more interesting posts about INDIAN market and even INTERNATIONAL market..!!
Thanks for your feedback supriya
DeleteI like the way you have explained the Indian market. i will expect more post like this from you
ReplyDelete